To celebrate the 40th anniversary of the first-ever Happy Meal, McDonald’s is launching the limited-edition Surprise Happy Meal with some of its most popular from the last four decades.
The Surprise Happy Meal will be available in more than 90 countries around the world for a limited time at participating McDonald’s restaurants beginning Thursday-Monday, Nov. 7-11. They will only be available while supplies last.
Families can collect one of the 15 iconic toys in the Surprise Happy Meal, including:
- Cowboy McNugget (McDonald’s): 1988
- Fireman McNugget (McDonald’s): 1988
- Mail Carrier McNugget (McDonald’s): 1988
- Hamburger Changeable (McDonald’s): 1989
- Grimace(McDonald’s): 1990
- Dino Happy Meal Box Changeable (McDonald’s): 1991
- McDonald’s Hot Wheels Thunderbird (Mattel): 1993
- Hamburglar (McDonald’s): 1995
- Power Rangers (Hasbro): 1995
- Space Jam Bugs Bunny (Warner Brothers): 1996
- Patti the Platypus (Ty Beanie Baby): 1997
- Tamagotchi (Bandai): 1998
- My Little Pony (Hasbro): 1998
- Furby (Hasbro): 1999
- Hello Kitty (Sanrio): 2013
“Since the Happy Meal was introduced on the menu, it quickly became synonymous with our brand,” said Steve Easterbrook, McDonald’s CEO.“Today, this iconic red box creates delicious, lasting memories for billions of families annually across the world.”
First introduced as a Circus Wagon Happy Meal in June 1979 nationally in the U.S., the early iterations of the Happy Meal featured a decorative box including various toys, such as a spinning top and McDonaldland character erasers. The Happy Meal global footprint has expanded to more than 38,000 restaurants in more than 100 countries around the globe —with the iconic toy still a beloved staple—serving as a symbol of surprise, playfulness and fun.
“Parents tell us how fondly they recall their favorite toys,” said Colin Mitchell, McDonald’s Senior Vice President, Global Marketing. “So, unboxing the Surprise Happy Meal together creates a real moment of bonding with their children. We hope these toys are something that they will treasure and remember.”